Your paper stamp card, without the paper.

Countloyal is the digital loyalty card for independent cafes. Your regulars scan a QR at the counter, their card lives in Apple or Google Wallet, and you finally see who keeps coming back. No app, no POS, no hardware.

Free to 50 active members, forever. No credit card. Then $39/mo.

Set up in 10 minutesNo app to downloadBuilt in Melbourne by Jonathan, 25 years in retail (Tesco Clubcard)

Already on paper stamp cards?

Switch in a day. Keep every stamp.

Your regulars keep the progress they have already earned. Your team keeps the same counter routine. You swap a stack of paper cards for one QR code by the till. That is the whole change.

Honour existing stamps from day one.
Same counter workflow, no retraining.
Live in under a day, no disruption to service.

Most stores lose regulars without realising it

  • Paper cards get lost, forgotten, or abused
  • Apps don't get downloaded, so customers abandon them
  • You can't see who your customers are or how often they visit

So you're giving away free rewards without actually building loyalty.

Fix it in 10 minutes

  • Customers join instantly by scanning a QR code
  • Cards live in Apple & Google Wallet, no app needed
  • Customers scan to collect stamps, completely self-serve on their end
  • You see every visit, reward, and customer in your dashboard

1-minute overview

Countloyal in a nutshell

Central Perk QR counter card

Print the counter card, place by your till

Stamp added confirmation screen

Customers scan, swipe in their stamps, show you the screen

Central Perk loyalty card, Joey, 7 of 8 stamps

Card lives in Apple or Google Wallet

How customers find your card

Multiple ways in. One system behind it all.

Every entry point adds a member to your programme automatically, with no manual work on your end.

QR stand at your till

Customer scans, taps ‘Add to Wallet’, and they're in. Works on every smartphone.

Link in receipts or messages

Add your join link to email receipts, SMS confirmations, or your Google Business profile.

Word of mouth

Members share your card with friends. Each referral joins automatically, so your list grows without you lifting a finger.

Your dashboard · illustrative example

This is what your dashboard will show. See who your best customers are, and get told when someone stops coming in so you can bring them back.

No spreadsheets. No meetings. Just a simple list of regulars to look after, and the ones drifting away. One tap to send an offer.

Revenue from loyal customers

$3,420+32%

this month vs last

Avg spend per loyal customer

$24.10+$3.80

across 142 members

Return on loyalty

14.2x

every $1 in rewards returns $14.20

Members referred by members

8this month

your list grew itself

Win-back opportunity
Action ready

3 regulars haven't visited in 28 days. Send them a free coffee reward?

Projected recovery+$240/mo

78% of win-backs redeem within 7 days

Revenue insight
Smart tip

Tuesday is your slowest day. Run a 2x stamps promo?

M
T
W
T
F
S
S
Projected boost+$180/wk
Super shoppers this month
S

Sarah M.

34 visits · VIP

$412

est. from avg spend

J

James T.

28 visits · VIP

$348

est. from avg spend

E

Emma L.

24 visits · Regular

$296

est. from avg spend

D

David R.

21 visits · Regular

$251

est. from avg spend

At risk of leavingRecover now
O

Olivia K.

Last seen 21 days ago · was 2x/week

$180/mo

at risk

B

Ben H.

Last seen 18 days ago · was weekly

$96/mo

at risk

P

Priya S.

Last seen 15 days ago · was 3x/week

$240/mo

at risk

See this for your café. Start free.

Example dashboard. Your numbers will use your own customer data. No credit card required.

Simple for you. Effortless for your customers.

Independent cafes use Countloyal to bring regulars back without an app, a POS integration, or staff training.

10 minutes

Average setup time from signup to live loyalty programme, including printing the counter QR code.

No app download

Customers join by scanning a QR code. Their loyalty card saves straight to Apple Wallet or Google Wallet.

Customers self-serve

Customers scan the counter QR, swipe in their stamps, and show you the screen. No staff action, no hardware, no POS integration.

How it works

No technical skills. No hardware. No app for your customers to download.

1

Join

Customer scans the QR stand by your till and adds your loyalty card to their phone wallet in under 30 seconds.

2

Collect

Customers scan the QR stand themselves after paying to collect their stamp. Nothing for staff to tap or scan. Queue keeps moving. No training required.

3

Reward

They redeem rewards automatically when their card is full. The card resets and the cycle begins again.

4

Grow

Track visits, see your most loyal customers, and send offers to bring people back. Happy members share your card with friends, and the loop feeds itself.

Worried customers will add stamps without buying? They can't. Each stamp shows a live, ticking confirmation your team glances at, and a second stamp within two hours is blocked automatically.

Start free in 10 minutes

No credit card. First 50 members free.

Everything you need to grow repeat customers

No technical skills. No hardware. No surprises.

No app required

Customers don't need to download anything. The card lives in the wallet they already have.

Faster than paper

Scan and stamp in seconds. No searching for lost cards, no arguments about missing stamps.

Know your customers

See who visits, how often, and when. Paper cards give you zero insight. This gives you everything.

Automated rewards

No manual tracking or guesswork. Customers are notified automatically when they earn their reward.

Built for small business

Simple, fast, no tech headaches. If you can send an email, you can run a Countloyal programme.

Ready to replace your paper cards?

Set up in 10 minutes. Free for your first 50 members. No credit card.

Start free in 10 minutes

Will this actually work for my business?

The things every business owner asks before getting started.

My customers won't bother+
They don't need to download anything, just tap 'Add to Wallet'. The whole join process takes under 30 seconds. In our experience, frictionless beats everything.
My staff won't use it+
Staff don't add stamps at all. Customers scan the counter QR code and self-serve. For redemptions, staff simply confirm the green reward screen the customer shows them. Zero training, zero hardware.
Can customers cheat the stamps?+
No. Each stamp shows a live, ticking confirmation your team glances at, and a second stamp within two hours is blocked automatically.
I already have paper cards, do I have to start from scratch?+
No. Most businesses switch in under a day with zero disruption. You can honour existing stamps by issuing the equivalent number digitally. We have a step-by-step guide at countloyal.com/switch-to-digital.
What data do I actually get?+
Your dashboard shows total members, stamps issued, rewards redeemed, return rate trends, and your top customers by visit frequency. Paid plans add segmentation and broadcast messaging. You can finally see exactly how your loyalty programme is performing.
What happens when I hit 50 members?+
You'll see a prompt to upgrade. No data is lost and existing members are unaffected. Paid plans start from a small monthly fee with no lock-in, so upgrade only when you outgrow Free.
Are SMS costs included?+
The Free plan has no SMS. Paid plans include broadcast messaging to your member list, with no per-message charges; it's part of the subscription.
How long does setup actually take?+
Around 10 minutes. Sign up, choose your reward, pick your brand colour, and print the counter card. That's it, you're live.

Your first 50 members are free, forever

No credit card. No commitment. No trial ticking down.

Regulars are worth far more than one-time visitors. With 50 members, that's enough to prove digital loyalty pays for itself before you spend a penny.

50 members included free
Full dashboard analytics
Upgrade only when you outgrow it

Newcomer

Free, forever

Up to 50 active members

Most popular

Local Favourite

$39/mo

Up to 500 active members

Local Legend

$79/mo

Up to 1,500 active members

Active member = someone who earns or redeems a reward at least once that month. Upgrade only when you outgrow free.

Built for independent cafes

Specialty cafes, neighbourhood roasters, suburban breakfast spots, daily-rush espresso bars. The places where regulars actually come back. Not built for chains, not built for franchises.

Born in Melbourne, built for local business

Independent cafes deserve the same digital loyalty tools the big chains take for granted. Jonathan, our founder, spent 25 years in retail working at Tesco and supporting some of the world's biggest loyalty programmes, including Tesco Clubcard. Now we've distilled that experience down to something a cafe owner can set up before the lunch rush.

No enterprise contracts. No sales calls. No hidden costs. Just loyalty that works on the counter you already have.

Still using paper stamp cards?

Switch to digital in under a day. Honour every existing stamp.

See how to switch

Built for scale. Ready when you are.

Countloyal runs on the same cloud infrastructure trusted by banks and enterprise platforms. Your loyalty programme stays fast and reliable whether you have 50 members or 5,000.

99.9% uptime

Hosted on enterprise-grade infrastructure with automatic failover.

Your data, your customers

Your customer list is yours. We never sell data. Encrypted at rest and in transit. Export anytime.

Grows with you

From pilot to thousands of members, the platform scales without you noticing.

Print your QR code today. Stamp your first customer tomorrow.

Set up in 10 minutes. Your first 50 members are free, forever. No credit card.

Start free in 10 minutes

No credit card. First 50 members free, forever.