Turn one-time customers into regulars — without apps, cards, or friction

Countloyal lets customers collect digital stamps in Apple & Google Wallet while you track visits, prevent fraud, and grow repeat revenue.

No credit card required · Free for up to 50 members · Set up in five minutes

Used by cafes, bakeries & small businesses across Australia, New Zealand & the UK

J

Built by Jonathan Reeve — over a decade leading loyalty strategy for some of Australia's largest retailers. The same thinking that powers big-chain programmes, now available to your independent business.

Ask me anything →

Your current loyalty system is leaking revenue

  • Paper cards get lost, forgotten, or abused
  • Apps don't get downloaded — customers abandon them
  • You can't see who your customers are or how often they visit

So you're giving away free coffees… without actually building loyalty.

Fix it in under 5 minutes

  • Customers join instantly by scanning a QR code
  • Cards live in Apple & Google Wallet — no app needed
  • Staff scan to add stamps in seconds, on any phone
  • You see every visit, reward, and customer in your dashboard

Real results from real businesses

Cafes, bakeries, salons, and more use Countloyal to keep their customers coming back.

60 members in 3 weeks

We had 60 members in our first three weeks. I printed the QR card, put it on the counter, and it ran itself. My staff didn't need any training.

Priya

Cafe owner, Melbourne

Switched from paper in 1 day

Paper cards were a mess — customers always forgot them. Now they just scan and it's on their phone. I can actually see who's coming back and who isn't.

Marcus

Barbershop owner, Sydney

Live in under 5 minutes

Setup took about five minutes on my lunch break. No IT, no special equipment. My customers love that there's nothing to download.

Aimee

Bakery owner, Brisbane

And here's what your customers will say

Scanned the QR on the counter, put in my number, and the card was in my wallet in about 30 seconds. Way easier than downloading another app.

Theo · London

I used to forget my paper loyalty card every time. Now it just sits in my wallet next to my bank cards.

Ellie · Sydney

No faffing about, no app to open. Just scan the code and it stamps automatically.

Willis · Auckland

See exactly what you're getting

No app. No logins. Just scan and stamp.

Your dashboard, your customers' wallet cards, and the stamp flow — visible in seconds.

Your dashboard
Members142
Stamps this week38
Rewards redeemed12

65% of members active this month

Live analytics — always up to date

Customer's wallet card

Sunrise Bakery

Collect 8 stamps for a free pastry

5 of 8 stamps · 3 more to go

Lives in Apple or Google Wallet · no app

Counter card (print & place)

Scan to join our loyalty card

Saves to Apple or Google Wallet

Generated from your dashboard — print in one click

Broadcast to members

☕ Double stamps this weekend!

Scan before Sunday and earn 2× stamps on every visit.

Recipients142 members

Reach every member instantly — no social media needed

Customer referrals

🎁 Share & earn a free reward

countloyal.com/r/abc123

Referred this month11 new members

Members bring in friends — automatically

Simple for you. Effortless for customers.

No technical skills. No hardware. No app for your customers to download.

1

Join

Customer scans a QR code and adds your loyalty card to their phone wallet in under 30 seconds.

2

Collect

You scan their code to add stamps — takes seconds on any phone. No special hardware, no training.

3

Reward

They redeem rewards automatically when their card is full. The card resets and the cycle begins again.

4

Grow

Track visits, see your most loyal customers, and send offers to bring people back. All from your dashboard.

Everything you need to grow repeat customers

No technical skills. No hardware. No surprises.

No app required

Customers don't need to download anything — the card lives in the wallet they already have.

Faster than paper

Scan and stamp in seconds. No searching for lost cards, no arguments about missing stamps.

No fraud or cheating

Every stamp is tracked and verified. No more fake or reused cards — rewards go to real customers only.

Know your customers

See who visits, how often, and when. Paper cards give you zero insight — this gives you everything.

Automated rewards

No manual tracking or guesswork. Customers are notified automatically when they earn their reward.

Built for small business

Simple, fast, no tech headaches. If you can send an email, you can run a Countloyal programme.

Will this actually work for my business?

The things every business owner asks before getting started.

My customers won't bother+
They don't need to download anything — just tap 'Add to Wallet'. The whole join process takes under 30 seconds. In our experience, frictionless beats everything.
My staff won't use it+
If they can scan a QR code, they can use Countloyal. There's a dedicated staff page you can bookmark on any phone — no login, no training. Most teams are stamping confidently within five minutes.
I already have paper cards — do I have to start from scratch?+
No. Most businesses switch in under a day with zero disruption. You can honour existing stamps by issuing the equivalent number digitally. We have a step-by-step guide at countloyal.com/switch-to-digital.
What if customers try to cheat?+
Every stamp is verified — no more fake or reused cards. Your QR code lets customers join, not stamp themselves. Stamping is done by your staff from a separate page. Fraud is essentially impossible.
What data do I actually get?+
Your dashboard shows total members, stamps issued, rewards redeemed, and member growth over time. Paid plans add segmentation and broadcast messaging. You can finally see exactly how your loyalty programme is performing.
What happens when I hit 50 members?+
You'll see a prompt to upgrade. No data is lost and existing members are unaffected. Paid plans start from a small monthly fee with no lock-in — upgrade only when you outgrow the free tier.
Are SMS costs included?+
The Free plan has no SMS. Paid plans include broadcast messaging to your member list — no per-message charges, it's part of the subscription.
How long does setup actually take?+
Under five minutes. Sign up, choose your reward, pick your brand colour, and print the counter card. That's it — you're live.

Start free. Upgrade when you grow.

No setup fees, no credit card, no commitment.

Free for up to 50 members
No setup fees
Cancel anytime

Works for any business with repeat customers

Cafes
🍞Bakeries
✂️Salons
💆Beauty
🌸Florists
🛍️Boutiques
🍕Restaurants
👔Dry Cleaning

Born in Melbourne, built for local business

Countloyal was built after years of running loyalty programmes for some of Australia's largest retailers — then realising the independent businesses that make our neighbourhoods worth living in had nothing close to the same tools. So we built something they could actually use: simple, effective, and affordable.

Still using paper stamp cards?

Switch to digital without losing a single stamp.

See how to switch

Help us grow, one recommendation at a time

Countloyal was born from a cafe lover who kept losing stamp cards and wanted to do better by local businesses. We don't have a marketing budget — we grow purely through word of mouth from business owners who are seeing it work. If that's you, telling just one other person makes a real difference.

Start turning customers into regulars today

Set up your loyalty programme in minutes — free to get started, no credit card required.