Terms of Service

Last updated: 27 September 2026

1. The service

Countloyal provides digital loyalty, café-growth and onboarding tools for businesses. Features available on each plan are described on the pricing page and may be updated as the service develops.

2. Launch offer and trial

Countloyal Loyalty starts with its first 30 days free for a new café. Setup is included. No payment card is required to take up the trial and Countloyal will not charge a café automatically at the end of it.

Before the end of the trial, the café may actively choose to continue at the displayed monthly plan price or stop. If the café does not make an active choice, paid features pause and no charge is made.

Marketing, Loyalty and Complete have their first month free. No card, subscription or automatic charge is required for free onboarding. Marketing and Complete start their 30 days after the first owner-approved post is published or approved change is made; Loyalty starts when counter-ready. Afterwards, only if you explicitly choose to continue: Marketing A$70, Loyalty A$30 or Complete A$90 per venue per month including GST. Existing paid venues retain their agreed terms.

3. Pricing, GST and cancellation

Prices are stated in Australian dollars, include GST and apply per venue per month. Each venue includes an allowance of active members; the allowance and the charge for additional members are stated on the pricing page. Paid plans are monthly unless otherwise agreed in writing. A café may cancel at any time and cancellation takes effect at the end of the paid period already selected.

4. Who contracts with you

The provider under these terms is J & A Reeve Pty Ltd ACN 160 165 346 as trustee for the Reeve Family Trust, ABN 56 462 924 953, trading as COUNTLOYAL. COUNTLOYAL is a registered business name of the Trustee for the Reeve Family Trust, ABN 56 462 924 953. The trustee contracts in that capacity, and invoices are issued under that ABN.

5. Account registration

You must provide accurate information when creating an account and keep account credentials secure. You must be at least 18 years old to create a business account.

6. Marketing communications

The requested audit is separate from any marketing email. The six-week café marketing course, the ongoing Weekly Café Growth Note and optional product follow-up are sent only where you have asked for them.

Separately, where applicable law permits it, we may send one relevant introductory email to a generic business-role address visibly published by a café on its own website. It is not a subscription and receives no follow-up unless the recipient engages. We do not use personal webmail addresses, named individual contacts, guessed addresses, purchased lists or enrichment data for that introduction.

Every commercial email identifies Countloyal and provides a free unsubscribe route. An unsubscribe, complaint or hard bounce permanently suppresses the address from this outreach.

Where a single checkbox offers more than one permissioned email stream, the wording beside that checkbox states exactly which emails it covers, and the wording you agreed to is recorded with your subscription. Each stream is a separate subscription with its own unsubscribe link, so unsubscribing from one does not change the others.

7. Acceptable use

You must not use the service unlawfully, send spam or unsolicited messages, impersonate another person or business, or attempt to gain unauthorised access to the service.

8. Data, cancellation and offboarding

Your use of the service is also governed by our Privacy Policy. As a business operator, you are responsible for ensuring your own use of customer data complies with applicable law.

Cancelling a paid plan stops renewal at the end of the paid period but does not itself close the account or delete data. To close an account, or request an export or deletion of merchant and customer data, email hello@countloyal.com. We verify the requester's identity and authority before acting.

When a verified closure request is completed, access to the programme ends and we delete or de-identify personal information that is no longer required. We may retain limited records for legal, accounting, dispute, fraud-prevention, security and suppression obligations. Merchants should obtain any records they are independently required to keep before closure. We do not transfer one merchant's customer data to another merchant.

9. Suspension and termination

We may suspend or terminate access for a material breach of these terms, unlawful or harmful use, or a security risk. We will give reasonable notice and an opportunity to remedy the issue where that is lawful and reasonably practicable; urgent protective suspension may be immediate. Termination does not remove accrued payment obligations or rights that must continue by law, and data offboarding follows section 8.

10. Liability and governing law

To the maximum extent permitted by law, Countloyal is not liable for indirect or consequential loss arising from use of the service. These terms are governed by the laws of Victoria, Australia.

11. Contact

Questions about these terms can be sent to hello@countloyal.com.