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Switching from paper to digital

A simple guide to migrating your customers without losing a single stamp.

Why go digital?

No more lost cards. Paper cards get left at home, go through the wash, or end up in a drawer. Digital cards live on your customer’s phone and never get lost.

Know your customers. See who’s visiting, how often, and when they’re due a reward. Paper cards are anonymous.

Bring them back. Send a broadcast message to every member at once. Run double stamps on a quiet day. These tools don’t exist with paper.

How to transition

1

Set up your digital programme

Sign up at countloyal.com and complete the setup wizard. Choose the same reward and stamp count you use on your paper cards so the transition feels seamless.

2

Place the counter QR code

Print the counter card from your dashboard and place it where customers can see it. This is how they join your digital programme.

3

Honour existing paper stamps

When a regular shows their half-stamped paper card, have them scan the counter QR to join digitally. Then go to your dashboard, find the customer in your Members list, click their name, and use the "Add stamps" button to match their paper card progress.

4

Offer a bonus stamp for switching

Give customers an extra stamp as a thank-you for going digital. It costs you nothing but makes the switch feel like a win rather than a chore. A simple "switch to digital and get a bonus stamp" sign next to the QR code works well.

5

Run both in parallel, then phase out paper

Keep paper cards available for a few weeks while regulars switch over. Once most customers are digital, stop handing out new paper cards. Anyone who turns up with an old one can still be migrated on the spot.

Tips from businesses that have switched

Tell regulars first. Your most loyal customers are the ones who will benefit most. Mention it when they order and show them how quick it is.

Let your team lead by example. If your team is confident with the process, customers will be too. A quick five-minute run-through is all it takes.

Suggest the wallet pass. Encourage customers to add their card to Apple Wallet or Google Wallet. It means they never have to remember a link or bookmark.

Ready to make the switch?

Set up your free digital loyalty programme in about two minutes.

Get started free