How much is Square Loyalty in Australia?
Square publishes A$49, A$99 and A$149 monthly tiers per location. The tier depends on the location’s monthly loyalty visits.
Honest café loyalty comparison
Countloyal vs Square Loyalty in Australia
Square Loyalty is the natural choice for a café already committed to Square that wants points and rewards inside the same checkout. Countloyal is the better fit when loyalty should remain independent of the POS, when Google Wallet matters, or when you want done-for-you café marketing.
Disclosure: We make Countloyal. We link to Square Loyalty's own pages, state uncertainty, and include the cases where it may be the better choice.
Side-by-side
Pricing and product pages checked 24 October 2026
| Question | Square Loyalty | Countloyal |
|---|---|---|
| Published price | A$49, A$99 or A$149 per month, per location, based on monthly loyalty visits | A$30 Loyalty, A$70 Marketing or A$90 Complete per venue/month, GST included |
| Customer app required | No separate loyalty app stated; enrolment can happen at Square POS or via Square links and sales channels | No. Customers join by QR in the browser |
| Wallet support | Apple Wallet digital loyalty pass | Apple Wallet and Google Wallet card |
| POS lock-in | Square Loyalty earning is tied to Square POS, Invoices or Square Online | No. Optional Square adapter; counter QR works with any till |
| Done-for-you marketing | No managed service stated; integrates with the separate Square Marketing product | Available on Marketing and Complete |
When to choose Square Loyalty instead
- Your café already uses Square and you want customers to earn and redeem inside its checkout flow.
- You want loyalty and Square sales data in the same dashboard.
- Apple Wallet support is sufficient and staying inside the Square ecosystem is acceptable.
Primary sources
Features and prices above are limited to what these official vendor pages stated when checked. Plans can change, so confirm before buying.
Questions cafés ask
Does Square Loyalty support digital wallets?
Square’s Australian page says customers can add a digital loyalty pass to Apple Wallet. It does not state Google Wallet support on that page.
When should a café choose Square Loyalty instead?
Choose Square Loyalty when you already run on Square and want loyalty earning, redemption and reporting within that same checkout ecosystem.
See whether Countloyal fits your café
Start with the free café audit, or compare all current plans. Loyalty's first month is free, with no card and no automatic charge.