How much does Back Again cost?
Back Again publishes a free tier below 50 loyalty customers, then A$39 per month. Its pricing page says there is no lock-in.
Honest café loyalty comparison
Countloyal vs Back Again for Australian cafés
Back Again is a strong low-entry-cost option for cafés that want app-free NFC loyalty with automated email and content tools they configure. Countloyal is the better fit when you want a Wallet card, a lower paid loyalty price, or a team to carry out ongoing café marketing for you.
Disclosure: We make Countloyal. We link to Back Again's own pages, state uncertainty, and include the cases where it may be the better choice.
Side-by-side
Pricing and product pages checked 24 October 2026
| Question | Back Again | Countloyal |
|---|---|---|
| Published price | Free below 50 loyalty customers, then A$39/month | A$30 Loyalty, A$70 Marketing or A$90 Complete per venue/month, GST included |
| Customer app required | No. The loyalty card opens in the phone browser | No. Customers join by QR in the browser |
| Wallet support | Not stated on the public product or pricing pages checked | Apple Wallet and Google Wallet card |
| POS lock-in | No. Back Again states it works independently from the POS | No. Optional Square adapter; counter QR works with any till |
| Done-for-you marketing | No managed service stated; café configures the supplied automations and content tools | Available on Marketing and Complete |
When to choose Back Again instead
- You want to begin free while your programme has fewer than 50 loyalty customers.
- You prefer an NFC sign and browser card rather than a Wallet-first card.
- You want to configure its automated emails, timed offers, review prompts and social content tools yourself.
Primary sources
Features and prices above are limited to what these official vendor pages stated when checked. Plans can change, so confirm before buying.
Questions cafés ask
Does Back Again require an app or POS integration?
Back Again says its card opens in the customer’s browser and the service works independently from the café’s POS.
When should a café choose Back Again instead?
Choose Back Again when its free entry threshold, NFC counter sign and self-configured email, offer and content tools suit how you want to operate.
See whether Countloyal fits your café
Start with the free café audit, or compare all current plans. Loyalty's first month is free, with no card and no automatic charge.