Australian café guide · 2026
Best café loyalty apps in Australia
The quick answer: there is no universal winner. Square Loyalty fits cafés already committed to Square; Loopy Loyalty focuses on do-it-yourself Wallet cards; Stamp Me offers a broad self-service campaign toolkit; and Countloyal combines no-download loyalty with optional done-for-you marketing. Compare the counter flow, lock-in and real price before choosing.
Disclosure: We make Countloyal. We have included competitors we would genuinely choose in the situations described below, linked every price to a source, and marked public pricing gaps rather than filling them with estimates.
Seven options, checked side by side
Pricing verified 24 October 2026
| Product | Published price | What it is | When to choose it |
|---|---|---|---|
| Stamp Me | A$49/month Lite, A$79/month Pro or A$199/month Elite30-day trial available | A self-service digital stamp platform with a customer app, optional Wallet member code and campaign tools. | Choose Stamp Me if you want its established self-service stamp and campaign toolkit and are comfortable with customers creating an app account first. |
| Square Loyalty | A$49, A$99 or A$149 per month, per locationTier changes with monthly loyalty visits | Loyalty inside the Square checkout ecosystem, with Apple Wallet passes and points earned through Square sales channels. | Choose Square Loyalty if your café already runs on Square and you want loyalty managed in the same checkout and dashboard. |
| Back Again | Free below 50 loyalty customers, then A$39/monthNo lock-in stated by the vendor | An app-free, NFC-led café loyalty product with automated emails, timed offers and content tools. | Choose Back Again if you want its free entry threshold and prefer to configure loyalty-linked email and social tools yourself. |
| My Cafe Loyalty | A$49, A$79 or A$169 per month30-day trial; all public plans list unlimited customers | A browser-based QR check-in product with SMS features on higher plans and review automation on the Business plan. | Choose My Cafe Loyalty if QR check-ins and its plan-specific SMS and Google review tools match how you want staff and customers to participate. |
| Rewardtree | Unavailable: no public merchant price foundNo A$ price is published in the official app listings we checked | A wallet-first Australian loyalty product whose official merchant listing describes QR enrolment and staff scanning. | Choose Rewardtree if its wallet-first flow suits your counter, after asking the vendor to confirm current pricing and terms. |
| Loopy Loyalty | $25, $69 or $95 per month; currency not stated on the public pageNo A$ conversion has been invented | A self-service digital stamp-card platform for Apple Wallet and Google Wallet, with plans based on cards, locations and users. | Choose Loopy Loyalty if you mainly want a do-it-yourself Wallet stamp card and its location and user allowances fit your business. |
| Countloyal | A$30 Loyalty, A$70 Marketing or A$90 Complete per venue/monthGST included; first month free with no automatic charge | A no-download digital stamp card plus optional done-for-you café marketing, independent of the till with an optional Square adapter. | Choose Countloyal if you want a simple Wallet card and the option for someone to do the ongoing Google, Facebook, Instagram and website work for you. |
How to make a shortlist
Start with the counter
Decide whether earning should happen inside your POS, through an NFC sign, by staff scanning, or from a customer QR. A feature list cannot rescue a flow your team will not use.
Check the customer step
Ask whether a customer must download an app, create an account, save a Wallet card or enter a phone number. Test the exact first and repeat visit.
Price the café you will become
Check per-location and activity tiers, not only the entry plan. Where a vendor does not publish a price or currency, get it confirmed in writing.
Choose software or service
Some products give you tools to operate. Countloyal Marketing and Complete include ongoing marketing work. Decide whether you want another dashboard or a team doing the work.
Frequently asked questions
What is the best café loyalty app in Australia?
There is no single best option. Square Loyalty is convenient for cafés committed to Square, Loopy Loyalty is a focused Wallet stamp-card tool, and Countloyal combines no-download loyalty with optional done-for-you café marketing. The right choice depends on your till, customer flow and how much work you want to manage.
Which café loyalty options do not require a customer app?
Back Again, My Cafe Loyalty and Countloyal publish browser or QR-led customer flows without a required app. Square also supports checkout and link enrolment. Stamp Me says customers create an app account first, while Loopy Loyalty issues Wallet cards.
Are all prices in this guide Australian dollars?
No. Australian-dollar prices are labelled A$. Loopy Loyalty’s public pricing page uses a dollar sign without naming the currency, so we report it as uncertain and do not invent an A$ conversion. Rewardtree did not publish a merchant price in the official listings checked.
Compare Countloyal directly
Read the detailed comparisons with Stamp Me, Back Again and Square Loyalty, or start with the free café audit.
Run the free café audit