Café loyalty in Melbourne

A digital loyalty card built for a busy Melbourne café

A Melbourne loyalty programme has to survive the real counter: the first commuter rush, a queue waiting on flat whites, and regulars who do not want another app. Countloyal gives customers a QR join and a card in Apple Wallet or Google Wallet, while the café keeps its existing till.

Design for the morning rhythm, not a demo screen

If most regulars arrive in a short morning window, put the join QR where people naturally pause and keep the reward easy to explain in one sentence. Customers can scan once, save their card and use the same programme whether they buy in the CBD, an inner-suburban strip or a neighbourhood café. Your actual offer stays specific to your venue.

What customers do

  1. 1. Join: scan the café's QR in the browser.
  2. 2. Keep the card: save it to Apple Wallet or Google Wallet.
  3. 3. Earn: use the counter QR, or linked-card automatic stamping when the café connects Square.
  4. 4. Claim: swipe to claim at the counter with a live clock for staff to see.

A practical Melbourne rollout

STEP 1

Start with one reward that staff can explain before the next coffee is ready.

STEP 2

Test the QR and reward claim with five regulars during a quieter period.

STEP 3

Place the counter card where customers can scan without blocking the payment terminal.

STEP 4

Review sign-ups, stamps and redemptions after the first week, then adjust the reward if needed.

Choose the level of help you want

Choose the counter QR with any till, or connect the optional Square adapter if your café uses Square. Countloyal does not replace the POS. The Loyalty plan is for the digital card alone; Marketing and Complete are for cafés that also want the ongoing Google, Facebook, Instagram and website work done for them.

Per venue, including GST: Loyalty A$30/month, Marketing A$70/month, Complete A$90/month. Month one is free, with no card and no automatic charge.

Melbourne café loyalty questions

Do Melbourne café customers need to download an app?

No. Customers join through a QR link in their browser and can save the card to Apple Wallet or Google Wallet.

Can a Melbourne café keep its current POS?

Yes. The counter QR works alongside any till. Square is an optional adapter, not a requirement.

How much does Countloyal cost in Melbourne?

Loyalty is A$30, Marketing A$70 and Complete A$90 per venue per month including GST. The first month is free with no automatic charge.

Digital Café Loyalty in Melbourne | Countloyal