Guide
By the Countloyal team · April 2026
Before you invest in a loyalty programme, you want to know what it will actually return. The formula is straightforward and the numbers work in favour of almost any business where customers can visit more than once a month.
Monthly net gain = (Extra visits per member x Average transaction value x Active members) minus (Reward cost x Redemptions per month) minus Subscription fee. That is it. Every variable is something you already know or can estimate from your sales data.
Average spend $5 (AUD). All figures on this page are in AUD. Stamp card with 10 stamps, reward is a free coffee (cost to you: roughly $1). With 100 active members each making 2 extra visits per month, that is $1,000 in incremental revenue. Subtract roughly $100 in reward costs (10 redemptions at $1 each from members completing their cards) and the $39 Local Favourite subscription. Net monthly gain: approximately $861. Even on the free plan with 50 members, the net gain is around $361.
Average spend $30. Stamp card with 8 stamps, reward is a free haircut (cost to you: roughly $10). With 50 active members making 1 extra visit per month, that is $1,500 in extra revenue. Subtract $60 in reward costs (6 redemptions at $10) and the $39 subscription. Net monthly gain: approximately $1,401. On the free plan with 50 members, net gain is around $661 after accounting for fewer redemptions.
Average spend $50. Stamp card with 6 stamps, reward is $15 off next purchase. With 50 active members making 1 extra visit per month, that is $2,500 in extra revenue. Subtract $120 in reward costs (8 redemptions at $15) and the $39 subscription. Net monthly gain: approximately $2,341. On the free plan, net gain is around $786.
The single biggest lever is extra visits. Even one additional visit per month per member makes the programme profitable for most businesses. The second lever is active member count, which is why your first priority after launch should be signing up as many customers as possible. Reward cost matters least, because you control it and it is always a fraction of the revenue each visit generates.
Take your average transaction value, multiply it by the number of extra visits you think a stamp card will drive, multiply by the number of active members you expect in the first three months, then subtract your reward costs and your plan fee. If the number is positive, a loyalty programme will pay for itself. For most independent businesses, it pays for itself many times over.
Free for up to 50 members. No credit card required.