For Coffee Roasters

Your beans power their café.
Help them keep customers coming back.

You already have relationships with independent cafés. Countloyal lets you turn those relationships into a growth engine — for them and for you. Help your café clients build loyalty programmes in minutes, and earn rewards for every one you bring on board.

Why your cafés need this

The strongest roastery relationships are built on mutual growth. When your cafés thrive, they order more.

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Stamp cards, no app needed

Your café clients get a digital stamp card their customers add to Apple or Google Wallet. No app download, no friction — customers scan a QR code at the counter to earn stamps.

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Customers come back more often

Loyalty programmes measurably increase visit frequency. When your cafés are busier, your beans sell faster.

Five minutes to set up

No training needed, no technical know-how. A café owner can be live with a loyalty programme before their next batch is done roasting.

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Branded to their café

The stamp card looks like it belongs to them — their name, their colours. You can take it further with co-branded promotions (more below).

How it works

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Step 1

Get your referral link

Sign up for the Countloyal partner programme and you'll receive a unique link to share with your café clients.

Step 2

Share it with your cafés

Send it in your next newsletter, drop it in an email, or mention it on delivery. They get 30% off their first 3 months automatically.

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Step 3

Earn when they go paid

Once a café upgrades to a paid plan, you earn cash credits or revenue share — paid out via Stripe automatically.

Partner rewards

The more cafés you bring on board, the better your rewards.

Loyal Friend

1–2 converted cafés

$25 per conversion

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Super Fan

3–5 converted cafés

$50 per conversion

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Founding Partner

6+ converted cafés

30% of their monthly fee — every month for 3 years

Paid out to you via Stripe automatically

Paid out via Stripe automatically — no admin needed.

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Co-branded promotions with your cafés

This is where the roastery relationship becomes something more powerful. Countloyal lets you co-sponsor promotions inside your cafés — putting your brand directly in front of their most loyal customers.

Example: Winback offer

A café targets customers who have not visited in 60 days. You co-sponsor a message to lapsed members: “Come back this week — your next coffee is on us, thanks to our friends at [Your Roastery].”

The café reactivates dormant customers. Your brand gets the credit.

Example: Double-stamp weekend

You sponsor a weekend double-stamp event: “Double stamps this weekend — made possible by [Your Roastery].” Drives foot traffic and ties your brand to the loyalty experience.

Example: New origin launch

Launching a new single origin? Co-sponsor a broadcast: “Try our new [Roastery] Ethiopian Yirgacheffe — complimentary taste this week.” Turns loyal café customers into fans of your beans.

Branded promotions are set up in the café's Countloyal dashboard. Get in touch to discuss a co-promotional arrangement.

What your cafés get when they sign up through your link

Everyone who signs up through your referral link gets a personalised welcome and an automatic discount — no code needed.

30% off their first 3 months on any paid plan
Personalised welcome message showing your roastery name
Immediate access to the free plan — no card required
Digital stamp cards, wallet passes, broadcasts, and analytics from day one
Discount applied automatically at checkout — nothing to remember

Common questions

Do I need to be a Countloyal customer myself?

No — you can refer cafés without having your own Countloyal account. Rewards are paid as cash credits via Stripe. If you also run a café on Countloyal, credits can instead be applied to your own subscription.

How do co-branded promotions work practically?

Once your café client is live on Countloyal, they can send broadcast messages to their loyalty members. You fund or co-fund a specific offer (e.g. a free coffee or a discount), and the café sends the broadcast with your roastery's branding. Get in touch to discuss terms.

When do I receive my rewards?

Rewards are applied as soon as a referred café converts to a paid plan. Free months are applied to your Stripe bill immediately. Cash credits (Founding Partner tier) accumulate monthly and are paid out via Stripe Connect.

How long do cafés have to convert from free to paid?

Up to 6 months from sign-up. After that the referral expires. Most cafés that actively use the free plan convert within the first 2 months.

Can I track the cafés I have referred?

Yes — your roaster dashboard shows every referral, their current stage (signed up, in trial, converted), and your earnings in real time. You also get a unique referral link to share.

Already a roaster partner? View your referral link and live stats in your dashboard.

Free to join · No commitment required