Made for independent cafés

You run the café.
We handle the marketing.

More regulars. Less to manage. We set up your Google, Instagram, Facebook and website, post for you every week, and add a loyalty card that shows who comes back.

Nothing is charged automatically: A$90/month per venue only if you choose to continue. Already have marketing covered? Explore Loyalty.

You make great coffee. You look after your customers. But finding time for marketing? That's another job.Countloyal helps with Facebook, Instagram and Google, plus a simple loyalty card to bring customers back.You run the café. We'll handle the marketing.The desk sequence is an illustration, not Éclair footage.

Countloyal Complete

Complete: marketing and loyalty, together.

A card your customers keep on their phone, and real posts on your café’s channels. Here’s a post we published for Éclair Boulangerie in Hampton, beside Countloyal’s demo card.

Countloyal demo loyalty card for Laneway Coffee House, showing the approved test greeting Hi Sam
Demo card. Laneway Coffee House is Countloyal’s own example, with approved test details. Not a customer’s balance.
Éclair BoulangerieInstagram ·
Olive, Kendal and Matilda behind the counter in Éclair’s Meet the Éclair Sisters Instagram post
Meet the Éclair Sisters. Olive, Kendal and Matilda today, and the rest of the sisters, one at a time, over the next six weeks.
View original Instagram post ↗

Published by Countloyal on Éclair Boulangerie’s Instagram. Shown with Éclair’s permission. Date shown in Melbourne time.

Your loyalty card is live from day one. Start Complete — the first month is free. Run the free café audit or start Loyalty on its own.

A little loyalty. A lasting habit.

One scan closer
to their next visit.

01 / Join

A card that goes with them.

Customers scan your counter QR, complete sign-up and open their card. They can save it to Apple Wallet or Google Wallet. No app to download.

02 / Stamp

They scan. Your team glances.

After paying, a recognised counter-QR scan adds one stamp automatically. Customers show the live, ticking confirmation to your team. No staff device.

03 / Reward

A reason to come back.

At the reward target, customers swipe to claim, then show their screen to the team. The card resets and the cycle starts again.

Works alongside any till. Square integration is ready to connect and go live for cafés using Square. See how it works with Square →

The Countloyal automatic-stamps counter screen and QR at Éclair Boulangerie, Melbourne

At the counter at Éclair

At Éclair Boulangerie in Hampton.

At Éclair Boulangerie in Hampton, customers scan the counter QR, open their loyalty card and show the live confirmation to the team.

Members joined
252
Stamps
3,684
Rewards claimed
332

At Éclair Boulangerie, Hampton, since 11 June 2026. Live programme numbers

“Our regulars just scan and stamp themselves — no app to download, and my staff don’t have to touch it.”

Patricia, owner of Éclair Boulangerie, MelbournePatricia, owner — Éclair Boulangerie, Melbourne

Room to grow

Bring them in.
Bring them back.

Countloyal Complete

Your café’s marketing, handled.

We set up your Google, Instagram, Facebook and website. You see the first posts and tell us what you think; then we post for you every week.

Start Complete — the first month is free →

The Countloyal Loop

  1. Regulars. Give first-time customers a reason to return.
  2. Advocacy. Help happy customers recommend and support you.
  3. Get found. Help nearby people find, trust and choose your café.
  4. Return. Turn new faces into regulars and restart the loop.

A plan for your café.

Complete does the lot. Or start with Loyalty on its own, free for 30 days.

Done for you
Countloyal Complete
A$90 / month per venue
The first month is free for everyone. Your 30 days start when we publish your first approved post or make your first approved change. A$90/month per venue only if you choose to continue. No automatic charge.
Google, Instagram, Facebook and website done for you, plus your loyalty card.
Start Complete — the first month is free
Countloyal Marketing
A$70 / month per venue
The first month is free. A$70/month per venue including GST only if you choose to continue. Card not required. No automatic charge.
  • You approve the first posts. After that we post to your channels each week, unless you ask to approve every one.
  • Café audit reruns and a practical owner action plan.
What we set up, and when
  • Month 1. Facebook, Instagram and Google Business Profile, fixed or set up.
  • Month 2. Your café website, fixed or set up.
  • Month 3. Ordering pages and delivery listings, where your café is eligible and you grant access.
  • You hand over access (Google profile manager, Meta and your website login). We do the work, then re-check at day 30 so you can see the before and after.

All three plans have their first month free. Complete adds optional Loyalty to Marketing. Try Complete free

Start Marketing
Countloyal Loyalty
A$30 / month per venue
30 days free from counter-ready. Then A$30/month by choice. No automatic charge.
Digital wallet loyalty, counter QR sign-up and a clear member and return-visit view.
Start 30-day free trial

Prices are per venue, in Australian dollars and include GST. Every plan covers up to 500 active members per venue; add A$20/month for each additional block of up to 500 active members. Loyalty's first 30 days are free; at day 30, you actively choose whether to continue at A$30/month per venue or stop. See plans and terms →

Will this work for my café?

Will the posts sound like my café?

We draft them from your café’s photos and verified details. You see the first posts and tell us what you think before anything goes live.

What access do you need, and do I keep ownership?

We ask for access to your Google Business Profile, Meta accounts and website. You keep ownership of the accounts. We do not change a listing until you grant that access.

What do my customers have to do?

They scan your counter QR, enter their name and mobile number, and confirm the text message. After they pay, they stamp themselves and show the screen to your team. No app to download. Try the demo card to see what your customers see.

What does it cost me if it doesn't work?

Complete: The first month is free for everyone. Your 30 days start when we publish your first approved post or make your first approved change. A$90/month per venue only if you choose to continue. No automatic charge. The Loyalty trial, if you start that on its own, needs no card and no automatic charge. The 30 free days start when your café is counter-ready, and at day 30 you choose whether to continue at A$30 per venue per month, including GST, or stop.

My staff won't use it

Staff never add stamps. Customers stamp themselves and show the confirmation; for rewards, staff glance at the green screen. Zero training, zero hardware.

I'm already on paper cards

Switch in a day and honour existing stamps from day one — we issue the equivalent digitally. There's a step-by-step guide at countloyal.com/switch-to-digital.

Print one QR card. Put it by the till.

Use your café printer and a phone to test the scan. No site visit or special hardware.

Choose an A4 card or two A5 cards on one A4 sheet. Print at 100% on your café printer.

See the printing and counter setup guide →
See all frequently asked questions →

Start my 30-day free trial.

Your account, counter QR and first reward are ready the moment you sign up. Print your A4 or A5 counter card on your café printer and place it by the till. Your 30 free days start when you are counter-ready.

  1. 1. Today. Sign up and your account, venue and counter QR are created. No card and no automatic charge.
  2. 2. Print. Print one A4 card or two A5 cards on your café printer and put it by the till.
  3. 3. Within 48 hours. Scan it on a phone that has never used Countloyal, show your team, and record that you are counter-ready. Your 30 free days start then.
Prefer to check your public visibility first? See the free café audit.
Jonathan Reeve, founder of Countloyal

Jonathan Reeve, founder. 25 years in retail. He worked at Tesco and supported some of the world's biggest loyalty programmes, including Tesco Clubcard.

Use Square? Say so on the form. Once it is connected, regulars who have linked their card get their stamp automatically when they pay. Everyone joins with your counter QR.

Prefer email? hello@countloyal.com